Teamwork Key To Boosting Tourism
Published: September 8, 2003
“Michigan’s West Coast” tourism campaign has proven to be a determined project and one providing determined result, the latter being born of the consultant’s educated experience in such matters. The campaign to date is but a toe in the water, and its ripple effect is yet to be seen. Capturing the potential also should capture the active involvement of the lakeshore tourism bureaus.

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